March 10, 2014
John Varvatos Fall/Winter 2014 Collection
TRG was invited to John Varvatos‘ showroom here in NYC for a viewing of their fall 2014 collection. The collection was previewed at Milan Fashion Week as it has been for the past 8 seasons. John paired up with the legendary band KISS for their campaign. The collection is characterized by movements that create a revolving sense of surprise. The silhouette is slim and elegant. In doing so, the collection takes elements from “I wanted to sprinkle a little magic dust throughout the clothes in this collection, highlighting the idea of sartorial daring and masculine confidence that is integral to my vision, bringing it a new level – says John Varvatos – While working with KISS on my new advertising campaign, I was taken by how much everybody, regardless of their age, loves them. For me, it is the idea of the superhero, a man in disguise with incredible powers, that makes the KISS myth so enduring and appealing, and it’s exactly that mindset that I wanted to explore, adding a dash of fantasy to my work while keeping tailored finesse and elegance high on the agenda. The result is energetic and strong, for a confident man who dares.”
John combined luxury fabrics with stretch leather jeans; double breasted flannel suits sport heather silk lapels, for a new vision of the tuxedo. Details in the collection are hidden from intruding gazes, like a precious quality: embroidery under the collar of a jacket, tonal jacquards on knitwear. The shimmering quality of metal adds toughness and a shine: embossed silver calfskin is used on the blouson, or as an armor patch on zip-up jackets that draw a superhuman figure; silver sleeves contrast the cream body of a motorbike jacket. Silver toggle closures punctuate the outerwear pieces as visual marks. A fluid coat made of washed calfskin and wool has a certain severity, while cut-out fabric feathers swarm on the shoulders of the slim coat, making it ready for the stage. This succession of contrasts finally settles on the winter whites of double breasted coats, cutaway suits and shearling coats with a refined and martial allure.
The color palette is nightly and shimmering, with sudden surprises. Black, charcoal, silver, grey, either matte or metallic, give way to heather and light grey and finally open up to creamy white. Fabrics are masculine, with a tactile quality: brushed wools, flannel, washed calfskin, feather-effect weaves, silk and cashmere yarns. I hope you enjoy the collection as much as I did. A special thanks goes to Diego Louro and Marcus Fabro public relations for John Varavtos for the invitation and giving us the opportunity to share this amazing collection with you.