March 28, 2014
Lacoste Spring 2014 Ad Campaign
With fashion week upon us here in NYC, Lacoste shared with TRG their new ad campaign for Spring 2014 that we would like to share with all of you. By next week, the “Life is a Beautiful Sport” film and full campaign imagery will be publicly revealed around the world. LACOSTE brings about a new era by reinstating its founding values of joie de vivre, authenticity and elegance, as well as reinforcing the brand’s rich heritage, sporting spirit, innovation and French savoir-faire. “It’s life, it’s movement, it’s joy, it’s optimism, it’s sport, it’s fair play,” said José Luis Duran, chief executive officer of LACOSTE.
Directed by Seb Edwards who has received many awards at the Cannes Lions International Festival of Creativity, is renowned for his strong cinematography approach and the strength of the emotions he manages to convey in his films. The images are some of the print models that will be advertised globally.
The ad will start airing during the Olympics so be on the look out. Saturday, February 8th, TRG has been invited to the Lacoste Fall 14 collection at Mercedes Benz Fashion Week. We will be sharing with you live on Instagram, Twitter and Tumblr with the special hashtag #TRGLacoste. In addition, in the coming week we will have a blog reviewing the collection for all of you. A special thanks goes to Austin Smedstad, PR Director for Lacoste, for sharing this news with us.